Interview with Daniel Sommer
Why choose SRP?
For the profitability of the franchise system, for the experience and credibility of the trademark, for the quality of the concept and the products, for the very rapid return on investment, and for the possibilities of expansion and development.
What makes SRP stand out compared to other competitors?
A director aiming at profitability for his franchisees, and highly-motivated teams to ensure just that. At Speed Rabbit Pizza, we never launch non-profitable promotional offers for our franchisees, nor do we impose outrageously low prices. Respect is one of our fundamental values.
What are your network's strengths?
There are 3 significant aspects:
- We are the only network to never have filed for bankruptcy unlike La Boite à Pizza and Domino's Pizza. On their side, Pizza Hut have changed directors 6 times in the last 8 years.
- Our solid balance structure with a very high equity capital, absence of debts on the short-term or mid-term, an excellent central purchasing system, and outstanding logistics and marketing strategies.
- We share long-term partnerships with quality suppliers.
What are the main traits of a Speed Rabbit Pizza franchise ?
They are salespeople and independent merchants, they understand what a client is. They know how to deal with numbers, and how to lead a team. They are determined and driven towards success.
As CEO, what role do you play?
I obviously secure the protection of the trademark, as well as helping the network expand whilst keeping an equal balance between franchisee and franchisor.
What are the investments and fees associated with becoming a franchisee?
The total amount spans from 150 K¤ to 220K¤ (front-end disclosure fees included), depending on the work premises and possible construction works.
What kind of guidance do you provide for your franchisees?
From scouting for a working premise to launching the shop, we offer step-by-step guidance through the franchising process: signing the lease agreement, getting approval for the provisional operating account, drawing up the financial report, operational training, assisting during the launching of the site.
Can you give us a 5-year forecast for the company?
We think we'll have more than 200 units within 5 years from now.
What is your favorite pizza?
The New York Pizza, there's no doubt about it!
